Which keyword do you want to rank on an article?
How many clicks do you have on your post in the Search Engine?
How long will a visitor spend in your blog?
It all depends on on-page SEO and in Google to rank it all the factors are very important. According to Google RankBrain algorithm, where your post will rank, it also depends on these factors.
SEO (Search Engine Optimization) is mainly of 2 types.
1. On-Page SEO
2. Off-Page SEO
On-page optimization, along with other off-page SEO factors such as social share, domain authority, backlinks are essential for getting a ranking on search engine, but the most important of these is on-page optimization.
What’s On-Page SEO?
To optimize any web page or blog post in order to rank correctly in the search engine is called on-page SEO. While writing an article, we have to pay attention to many factors such as keeping title as attractive, doing keyword placement, improving content quality, using proper headings etc.
The more searchable your blog post will be, the higher the chances of rank in its search engine (Google, Yahoo etc).
Through On-Page SEO, we help search engines know what our content is about and our post will show for the search engine.
On-Page SEO Techniques 2018 in Hindi
If you want to go on-page SEO how? Today I am going to share with you the advance techniques of on-page SEO, from which you can get the best results by implementing on your blog.
1. High-Quality Content
Any SEO strategy will work only when the content of your blog is good. The first and most important factor to rank in Google is your content.
– A content high quality happens only when the information given in it is 100% correct, write the article in detail so that visitors can get answers to all the questions related to that topic, engage the post more and improve your writting skills
Suppose: Suppose your blog post is ranking on the first page in Google, but if your content is not good, then whatever visitors click on your link, they will soon come out of the blog by pressing the back button. It will start to get worse and it will go backward in the search results.
– The quality of the blog post along with the quality of lenght is also important to rank in Google. It has been seen, most of the tallest content on the first page of Google is ranked first.
Try to keep the length 1000+ word of your blog post, that does not mean that you increase the unnecessary content and stuffing in post. The larger the content, you can use keywords more, which is good for your blog post SEO.
2. User Experience
If the user experience of your blog is good then frequent visitors will come to your site. Keep these things in mind to improve the user experince of your blog;
3. Meta Description
Meta description is a small description given about your blog post. This is very important for SEO of your article.
When you search with any keyword in Google, the keyword search engine you enter will be highlighted in the desciption of the results. That means Google also shows that the keyword that should be in your meta description.
Keep Meta description unique, keep its length in 160 charecter and use your main targeted keyword in it.
4. Image Optimization
By optimizing the image for SEO, you are telling the search engine about what your post is about and you can also get more traffic by rating it.
Here you can find out how to optimize an image correctly.
Use the targeted keyword in the main image of your blog post. By compressing the file size of the first image, you can reduce the loading speed of the blog and you can make search engine friendly by using the keyword in the alt text of the image.
5. Blog Loading Speed
Your blog’s speed on-page SEO is a big factor. If your site’s loading speed is too high then its chances of ranking in Google will also be very low.
If your blog loads more than 4 seconds to load, you can loose visitors up to 65%. In Google’s eyes it puts a negetive impact on your blog.
According to Google Webmaster Central blog, after July 2018, page speed is also a significant ranking factor for mobile searches.
In order to tell which keywords will rank on your post search engine, we should use the targeted keyword in our post. But it is very important to know where to place keyword placement in your post and how much keyword density should be.
Complete Guide: Where to Place Keyword Placement in Blog Post?
You can place keywords on your post here for Best SEO results;
– Use your main keyword in subheading (H2 tag).
– Use keyword in the first 1-2 lines of the article.
– Use LSI keywords in the middle of blog post.
– Use the keyword also in the last paragraph of the post.
Place the density of the keyword in 2% within your post, more often the keyword goes into the stuffing.